Fluentic
Advertising Campaign
Print / Social Media

Client: Fluentic. Agency: McCann, Helsinki, 2023.

Art Direction / Graphic Design: Richard Littler. Creative Director: Antti Iskola

A campaign to promote Fluentic, a translation service. Using the changing colours and adaptive nature of the chameleon as a symbol of Fluentic’s services, the copy addresses the issue many companies have with poor customer service due to bad translation and how using Fluentic’s services can solve this problem easily. The floating speech bubbles in the background show the ever-changing languages with the bold font emphasising the strength and power of the service..

Social Media animation storyboard